THE BRIEF:
(Set by Studio Parallel) Choose a cultural institution and design an identity and campaign for their annual membership scheme. Consider the way we interact with physical spaces. What does this means for cultural institutions who heavily rely on memberships fees.
THE OUTCOME:
Alongside the monthly subscription boxes another part of Kew's new membership is virtual Kew at home. It is an app where you can virtually explore Kew Gardens and learn all about the botanics.
