THE BRIEF:
(Set by Studio Parallel) Choose a cultural institution and design an identity and campaign for their annual membership scheme. Consider the way we interact with physical spaces. What does this means for cultural institutions who heavily rely on memberships fees.
THE OUTCOME:
I created the campaign called Kew at home, this would be the new membership identity that would celebrate everything you experience at Kew Gardens and bring it to you at home. The memebership would include monthly boxes that are customisable with a variety of options depending on your membership.
THE DETAILS:
To reflect Kew Gardens brand values it was very important to have a sustainable approach to the packaging and materials, through research I decided to incorporate seeds throughout the materials used. All materials including the pencils provided are planatble, this means that they contain seeds and can be planted once used. This meant that it is sustainable and also a way to grow your own Kew at home.
CAMPAIGN:
Birdboxes with real growing plants inside will be dotted around london to bring a pysical illutration of growing your own Kew at home. Alongside the social media campaigns.
